Dewald, S., Leggette, H. R., Murphrey, T. P., Berthold, A. & Wagner, K.  (2018). Communicating to landowners in the Texas Little River watershed: A descriptive analysis of their communication preferences for receiving water-related information.  Journal of Agricultural Education, 59(2), 343-369 https://doi.org/10.5032/jae.2018.02343

Abstract:

Elevated levels of bacteria impact the use of the Little River watershed in Texas. The amount of bacteria entering the waterway could be reduced if landowners within the watershed received water-related information and adopted best management practices. However, landowners’ access to water-related information is limited, perhaps, because the information is not targeted to them and their preferences. Therefore, to identify landowners’ communication preferences for receiving water-related information, we assessed 275 landowners in the Texas Little River watershed using a paper questionnaire. Respondents preferred water-related information delivered via websites monthly and direct mailings quarterly, twice annually, and annually and least preferred social media platforms as a communication medium. Yet, we found no statistically significant differences between respondents’ demographics and their preferred communication mediums. Furthermore, respondents identified Texas A&M AgriLife Extension as the most trustworthy source of water-related information. Water resource experts, therefore, should disseminate information using websites and direct mailings in partnership with Texas A&M AgriLife Extension. Further research should be conducted using observations, focus groups, and interviews during the watershed-based planning process to understand reasons for landowners’ communication preferences.

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