JOB SATISFACTION AS AN OUTCOME MEASURE OF THE EFFECTIVENESS OF AN AGRICULTURAL COMMUNICATIONS ACADEMIC PROGRAM

Abstract

Agricultural communications is an academic program area that has evolved from its early beginnings in print-based agricultural journalism. Due to the changing nature of technology and the need to communicate to diverse, increasingly urbanized audiences, agricultural communications has evolved to include public relations, marketing, broadcasting and Web-based communications, consequently impacting the role and responsibilities of many professional agricultural communicators. Although most of the research that has been conducted on agricultural communicators has focused on their perceptions as to how to improve educational programs and curricula, few studies have looked at the job satisfaction of graduates once they leave the programs that prepared them for their subsequent careers. A descriptive survey of a population of recent graduates of the University of Florida’s agricultural communications program was conducted to assess how satisfied respondents were with their jobs, as well as explore the relationships between facets of job satisfaction and graduates’ perceptions as to the effectiveness of their educational preparation. Results of the study indicated that the majority of respondents were generally satisfied with their positions. Respondents’ perceptions of their opportunities for promotion, their co-workers and the work itself were also positively correlated with their evaluations of the effectiveness of the university’s educational preparation.