Leadership Journeys of 12 Women in the Wine Industry

Colleen Baker; Carrie Stephens; Neal Eash; Shelli Rampold; Katelyn Bledsoe

doi:10.5032/jae.v67i3.3246

Authors

Colleen Baker Oak Ridge Laboratory https://orcid.org/0009-0002-5707-6594
Carrie Stephens University of Tennessee https://orcid.org/0000-0001-5592-2377
Neal Eash University of Tennessee https://orcid.org/0000-0001-9141-4302
Shelli Rampold University of Tennessee https://orcid.org/0000-0003-4815-7157
Katelyn Bledsoe University of Tennessee

DOI:

https://doi.org/10.5032/jae.v67i3.3246

Keywords:

Leadership, Women in Wine, Agriculture

Abstract

This study discusses the narratives of 12 women who have ascended to leadership roles within the wine industry, shedding light on their diverse experiences, influences, and pathways to leadership. Six key themes emerged from their journeys: diversity of backgrounds, gender barriers, mentorship, community support, getting it done, and a commitment to continuous learning. Despite the majority lacking exposure to the wine industry prior to their careers, these women showcased an ethos of learning and adaptability, drawing from diverse personal and educational backgrounds. Gender biases, though prevalent, were overcome through resilience and transformative leadership, challenging industry stereotypes. The intersectionality of gender roles and motherhood further highlighted some of these women's societal struggles, emphasizing the need for transformative shifts in societal norms. Mentorship emerged as a cornerstone of their professional journeys. Community support, collaborative efforts, and a shared commitment to staying informed were integral to their success and well-being. The implications of their narratives extend to recommendations for future research and interventions aimed at fostering greater gender equality and diversity within the wine industry, especially regarding women in viticulture roles, continuing to emphasize the importance of mentorship, education, and networking initiatives tailored to support women in the industry.

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