Perception and Usage of the Extension Service by Southeast Georgia Farmers

Abstract

This study sought to provide insight into whether Georgia Extension meets the needs of its clients farming in rural areas, specifically row-crop farmers in rural Southeast [State]. This qualitative study utilized a semi-structured interview of four purposively selected Southeast Georgia row-crop farmers. Three themes and seven sub-themes emerged from the data. Challenges facing row-crop farmers were identified as (a) surmounting the current culture surrounding row-crop farming, (b) facing a lack of representation and consideration, and (c) coping with uncontrollable circumstances. Participants' perceptions and usage of the Extension Service differed based on their views of the local Extension Service office or the Statewide Extension Service. Areas in which farmers identified they would like to see the Extension Service improve include (a) an increase in applied research projects and programming and (b) a more consistent Extension presence. Respondents indicated that challenges are increasing in areas where the Extension Service could assist. While the view of the county Extension agent was highly positive, the farmers' opinions of statewide Extension leadership were less optimistic. The participants highly regard the unbiased research-based information delivered through county Extension personnel. However, the service provided through neighboring counties and state specialists shaped different views of the Extension Service among the group. Recommendations include conducting localized needs assessments, professional development for agents and specialists that address current trends and implications in Extension, farmer participation in agent and specialist evaluation, and replication of this study in each of Georgia's Extension regions.