The Power of Movement: Testing Animated Infographics on Water Conservation Knowledge
DOI:
https://doi.org/10.5032/jae.v66i1.65Keywords:
science communication, information visualization, animated infographics, water conservation behaviorAbstract
Water is a finite resource, necessary for sustaining all facets of life; however, it is often taken for granted. Recognizing a level of risk associated with a diminishing water supply, communicating with the public about their contributions to water issues so they will reduce unnecessary consumption is of utmost importance. This study used an experimental design to test recall of key water facts after engaging with an animated infographic, static infographic, or receiving no visual. The study utilized the Risk Information Seeking and Processing Model and the Critical Thinking Style literature as a foundation to further inform how and why individuals process water information and the impact of targeted communication efforts. The findings indicated an animated infographic significantly impacted information recall. In addition, critical thinking style did not moderate the effect. The findings implied the inclusion of strategic communication materials may engage individuals in risk-laden topics to draw attention and increase recall of information. Recommendations for future research include the further examination of how individuals store information for future information processing and reasoning, how critical thinking style may impact media channel selection, and if critical thinking style alters information gathering capacity. Regardless of critical thinking style or type of infographic, this study provided evidence for the creation and use of engaging information visualizations when providing scientific information with the intent of informed decision making around significant issues, like water, in the future.
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