Identifying Generational Differences to Target Extension Programming when Discussing Genetic Modification

Authors

  • Peyton N. Beattie University of Georgia
  • Alexa J. Lamm University of Georgia
  • Joy N. Rumble Ohio State University
  • Jason D. Ellis Kansas State University

DOI:

https://doi.org/10.5032/jae.2018.03154

Keywords:

generational differences, Extension, genetic modification

Abstract

Genetic modification (GM) science has received considerable pushback from consumers despite the research finding GM products are safe for consumption. This may be partly due to the disconnect between consumers and farms since most consumers are disconnected from the farm by at least three generations. The largest consumer population is composed of millennials, which is the generation furthest removed from the farm which may mean they need to be educated differently about GM science than other generations. The purpose of this research was to determine if there were generational differences regarding the perceived attributes of GM science to inform the development of extension programs designed to educate consumers about GM science. A survey was used to collect consumers’ perceptions of GM science. The respondents were grouped into generational classifications and perceptions between groups were compared. The findings revealed generations do perceived GM science differently and extension programs should be designed for specific generational audiences.

Downloads

Download data is not yet available.

Downloads

Published

2018-09-30

How to Cite

Beattie, P. N., Lamm, A. J., Rumble, J. N., & Ellis, J. D. (2018). Identifying Generational Differences to Target Extension Programming when Discussing Genetic Modification. Journal of Agricultural Education, 59(3), 154–168. https://doi.org/10.5032/jae.2018.03154

Issue

Section

Articles

Most read articles by the same author(s)

1 2 3 4 5 6 > >>